Overview: Hampton is a highly vetted membership community for entrepreneurs, founders and CEOs. As Content Lead, you will own our publication strategy across our blog, social media, and newsletters, and play a pivotal role in shaping the company's reputation.
You will work alongside leaders from The Motley Fool, The Hustle, and more, and have a lot of creative freedom to experiment with new content types or growth channels.
This role reports directly to the CEO and the ideal candidate is a visionary with previous media experience. Someone who’s eager to work with an experienced team, and create something startup founders can’t find anywhere else.
Responsibilities:
- List Growth: The primary focus for this role is on growing metrics related to our email list (e.g., list size, engagement, conversion to membership, etc.). The ideal candidate will be goal-oriented, excited to experiment, and passionate about growing a relatively new publication.
- Social Media Channels: This role oversees Hampton’s Twitter and LinkedIn accounts, scheduling regular content, engaging on posts that mention us, and working to grow the followings on both platforms.
- Content Strategy: We have an existing strategy, with well-defined goals and channels we’re focused on. We need someone who can own this strategy, executing, reporting on outcomes, and most importantly, adapting the vision over time to incorporate what they learn.
- Performance Metrics: The Content Lead will monitor and report on performance via analytics tools (e.g., HubSpot, Google Analytics, etc.). They’ll also pull insights out of that data, and use them to develop and test new ideas for growth.
- Budgeting: This role will help set and oversee the budget for our content operations each year.
- Collaboration: Collaborate with other teams at Hampton, including community, membership, and sales, to make sure our content helps support their goals and vice versa.
Qualifications:
- Exceptional writing skills
- Excited to grow a relatively new publication
- Strong organizational skills and attention to detail
- Creative with a knack for identifying innovative content opportunities
- Proven experience in content strategy, preferably within the startup industry
- Strong understanding of startup ecosystems, and entrepreneurial challenges
- Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
If you’re a passionate content strategist with a track record of driving engagement and brand recognition, we invite you to apply here.
