My company has a popular podcast called Moneywise and I’m hiring a co-host for it.
The podcast is Moneywise.
We’re 20 episodes in and get 20,000 to 40,000 downloads per episode.
About Moneywise:
Moneywise is all about getting high net worth people to reveal their net worth, portfolio, and personal expenses.
We ask wealthy people questions that most want answered but are too afraid to ask. Some are anonymous, some aren’t.
We then dive deep on a topic. Like how to raise healthy children. Or if retiring young is exciting or boring. Or how if items they spend money on that makes them happy or unhappy.
The target listener is a high-worth person. Most are on the younger side age-wise.
They listen because for many young wealthy people, they are aliens. No one around them is like them. So they don’t have others to talk to or learn from. And for them, or even the average Joe, not a lot of people talk about money from a high net worth person’s perspective - so its hard to learn what to do (or what to aspire to).
This topic, if done poorly, can be incredibly tacky and cringe. We work hard to make it tasteful.
We do this podcast because it's fun, there’s a need, and to promote our company Hampton.
About the gig:
I (Sam Parr) currently host the podcast. But I also host another podcast. So I need help.
- This will start as a paid trial for a couple of episodes. Your focus will be on working with me to find cool ideas and guests to cover.
- You will do some of the interviews and voice work.
- If it does well, we will work out a long term agreement where you slowly become the full time host. That likely means a full time, W2 job.
- Being host requires finding guests, coming up with cool angles, helping promote the podcast.
- We use a firm for editing and scripting. You will not need to edit. But your input on script matters.
I’m currently the host and am very hands on. I will continue to be hands on. This may come off like a micromanager. But my personality and reputation is involved in the production. So, until we do a full hand off and you’ve proven that you’re great, I will be involved creatively.
Who is good for this gig?
I’m actually pretty nervous about finding the right person. Do they even exist and are they hireable?
Because the perfect host needs some type of experience with high net worth people or the lifestyle while also being good on audio.
- Walk the walk: If someone says they’re worth $50m and spend $30k a month, you have to know that that isn’t a lot (compared to other high net with people, yes it’s a lot for a $150k annual earner). That’s just one example. But you have to know how to react to different things a guest says and know what things are normal, abnormal, unique, or whatever. This way you know what’s interesting and where to dig in. This means you have to have some understanding of high net worth people. You’re either rich yourself, grew up that way, are around those folks, or study it so much that you can get by.
- Charisma: We’re getting people to talk about private, personal, potentially embarrassing stuff. You have to be great at making people feel comfortable, knowing when to push, when to back off, and how to build rapport so they feel good.
- Voice: It's a podcast. You need to have a voice that’s fun to listen to.
- Creative Experience: This isn’t for someone who’s “just interested in podcasts and wants to shoot their shot.” I want to see past work that shows potential and personality. I don’t want to take a risk on a total noob.
- Someone who understands what the audience needs: This podcast is providing unique value that our targeted listeners can’t really get anywhere else. This isn’t just about sharing numbers and telling fun stories. It’s important that you have an understanding of what is valuable for our listeners to take away from each episode aside from just being entertained.
What’s in this for you?
Money. That’s the obvious one. You’ll be paid to host a podcast, create content, get popular, and talk to people you likely wouldn’t have before.
Platform. My other podcast, My First Million, changed my life. I get access to people and experiences that a computer nerd like me would never get had it not been for that podcast. When millions of people spend hours listening to you, they feel like they know you. And, if you’re good, they change their life because of you. That’s so amazing. There’s also cool stuff for the ego going on there. And having a known personal brand, lots of perks.
Audience. If Moneywise stays as big as it is now, honestly that would still be a win. But I think there’s a world where this podcast gets absolutely huge. Rich people talking about money in a non-douchey way? That has hit potential, I think. No one’s doing it well. I think in a couple of years, this show can have millions of monthly listeners. And you’ll be leading the charge.