Within Hampton, we’re working to design experiences so our members form deep connections. In-person dinners, dedicated Slack channels, 1:1 connections - you name it.
The best part: when Founders form a partnership that helps accelerate their businesses.
We recently had two members who are both deeply invested in the DTC and eCommerce world – and they had a hunch.
Getting someone to buy something is become complicated. Tons of places where you could move the needle as a business owner, but tough to know how. So within the depths of the Hampton slack channels, they set out to create a comprehensive guide on building great DTC conversions.
Who was it?
Andrew Durot of EcomExperts and Jess Chan of Longplay.
Andrew reached out through Hampton, looking for a partner in crime and a co-marketing opportunity.
Andrew had spent thousands of $$$ on top DTC brands' products. He analyzed their post-purchase funnels. This included order confirmations and transactional emails.
His goal? To collaborate with a top retention marketing agency. Jess Chan from Longplay fit the bill perfectly. She brought her expertise in DTC retention marketing and had a knack for sharing her story publicly.
So, they had post-purchase funnels and long-term retention covered. What was missing – conversion rate optimization?
Enter Aaron Orendorff from Fermat, a Conversion Rate Optimization expert.
They rounded out the trio to hit all the stops of a purchase journey.
Andrew, Jess, and Aaron covered different parts of the ecommerce funnel.
Their combined content created a comprehensive guide for DTC brands.
Now, how’d they execute this vision:
The team's strategy was elegantly simple:
The collaboration included three key resources:
They chose Twitter and LinkedIn for their launch. These platforms had their strongest audiences. Their customers were active there. Building hype before the launch was crucial. They created anticipation and buzz. When the day came, they promoted across their networks.
Here are their launch announcements on Twitter:
The results show just how well executed the partnership was just in the initial launch:
Social Media Impact:
Ecommerce Funnels: Week 1
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Here’s what we learned:
Partnerships like this don't have to overly complicated. They held a simple vision and kept the execution clear. The relationship was forged because they had trust built-in -- that's valuable to ensure everyone knows the outcome.